Experience
Michael Iacona The idea for starting myRebates.com came while at AT&T, I would often buy computer products at Comp USA. Most of those products included rebates, something I always felt was advantageous, however, it required that I photo copy everything and be diligent about follow-up to ensure I received "my rebate" check.

At first the venture was perceived to provide value to consumers, as a way to "Find, Buy and Track" products with rebates. However, the realization came that the needs of the manufacturer also needed to be considered; this couldn't be a consumer only business model.

At the end of 1999, I left AT&T and decided to take the plunge as an entrepreneur. As with all entrepreneur's, I wore many hats, this included developing the technology, the business plan, the financial plan, the market analysis, etc. The whole start-up experience was an invaluable lesson and instrumental in my professional development.

By the summer of 2000, myRebates assets were to be acquired by Lycos Labs in Waltham MA (was an incubation fund for start-ups in 2000). At that time, myRebates was going to be rolled up into another company and funded by Labs and I was to be the Chief Technology Officer of that new entity. However, the timing couldn't have been worse. Lycos was going through their own acquisition (Terra Networks aquisition of Lycos) and they decided to put a stop to the deal.

At this time, I decided to re-enter the marketplace and quickly found a great job at Monster Worldwide (back then known as TMP Worldwide).


Sincerely,

Michael Iacona


TMP - Monster - MyRebates - AT&T - Loews - Doubleday

myRebates.com

MyRebates.com
New York, NY

As of June 2009, the myRebates.com website was closed after being in business for close to nine years! The website generated over 50,000 unique members and over millions of page views. The decision to close the site wasn't easy, but necessary given the current economic conditions.

The original business plan called for myRebates to be the source of information on products and services that offered rebates as a promotion. The technology behind the scenes was designed to allow manufactures to market their products directly to a user-base that opt-ed into such promotions. I designed a technology called PromoStats, to allow manufactures to target and measure (ROI) the effectiveness of their rebate promotions. myRebates was not going to act as a fulfillment house, but rather as a marketing (promotion) technology platform.

From a consumer perspective, the goal was to allow members to get the best deals on products while allowing them to stay on top of their rebate checks, as the slogan said, "Find it, Buy it, Track it!"

In order to gain traction in the industry, I joined the Promotion Marketing Association (PMA) and networked with people in the industry. I learned the in's and out's of rebate promotions (as well as coupons, sweepstakes, etc). The overall learning experience in starting my own company was invaluable, especially since I had not attended business school at the time. It was, in a sense, getting my MBA "on the fly." I was performing market research, working with accountants on pro forma statements, and designing and developing the technology.
Yahoo Search - MyRebates
Fri, 23 Jul 2010 10:37:00 GMT

 CheckMyRebate.com

© 2009 CheckMyRebate.com

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Sun, 25 Jul 2010 18:41:00 GMT

 AllMyRebates.com : Free Rebate Tracking

rebate, rebates, rebate tracking, rebate status, rebate center, rebate fraud, rebate tracker, tracking tool, rebate tracking site, rebate tracking tool, rebate management, deals ...

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Sat, 24 Jul 2010 07:36:00 GMT

 Enter Customer

Welcome to Our Company. Thank you for visiting the MyRebates411.com Rebate Center - where the customer is our most important asset

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Sat, 24 Jul 2010 18:35:00 GMT

 MyRebateOnline.com

We're here to help you find, submit and track your rebate status online with MyRebateOnline! You can track a rebate that you have already sent us or if you still need to complete ...

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Sat, 24 Jul 2010 21:48:00 GMT

 MyRebates.com - AboutUs Wiki Page

Contacts, directions, and other detailed information about MyRebates.com and its competitors.

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Related Links

  • myRebates on CNN
  • CNN Transcript
  • PMA: Promotion Marketing Association
  • HBS: Lycos Labs
  • Lycos' deal w/ Terra Networks

    Related Quotes

    "Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage."


    - Niccolo Machiavelli (1469-1527)



    "Take a chance! All life is a chance. The man who goes farthest is generally the one who is willing to do and dare."


    - Dale Carnegie (1888-1955)



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